Networking with Purpose: Trust and Empowerment in the Mortgage Industry
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June 18, 2024 |
Networking with Purpose: Trust and Empowerment in the Mortgage Industry
By focusing on authentic interactions and strategic partnerships, brokers can forge lasting relationships and effectively expand their networks.
Standing out in today's mortgage industry requires more than just competitive rates—it demands a commitment to building trust and empowering clients. Pauline Tonkin, a leading mortgage broker with Dominion Lending Centres - Blue Tree Mortgages West, embodies these values. We recently spoke with Pauline to discuss the importance of strategic partnerships and advice for brokers looking to expand their network.
Defining Your Brand
Pauline’s brand is built on trust and the empowering message, "Giving you the Power to Choose." This principle guides every interaction she has with clients and partners. "Trust is the foundation of my business," Pauline explains. "I ensure my clients know that I am here to guide them to achieve their goals."
This commitment is reflected in every facet of her work, from her website to client conversations and testimonials. "Being authentic is crucial," Pauline emphasizes. "It's better to make a deep and lasting connection with a few people than to have superficial interactions with many."
Building Strategic Partnerships
Pauline’s success is strengthened by her strategic partnerships with professionals in complementary industries. "I work closely with realtors, financial planners, and a credit counselling group," she shares. These partnerships are nurtured through consistent support and personal service. Pauline hosts regular meetings, strategy calls, and educational workshops. "Building these relationships takes time and effort, but it’s worth it," she advises. "Be patient and authentic."
Each broker may have other groups that are a good fit such as a renovation company or fitness instructor. "It's about being targeted and strategic in your relationships."
Sustaining Long-Term Relationships
Maintaining long-term relationships with clients and partners is central to Pauline’s approach. She emphasizes ongoing communication and the importance of follow-up. "Always follow up—whether it’s through text, email, or phone calls," she advises. "Sharing valuable information and staying in touch shows your commitment."
Pauline’s blog also plays a crucial role in sustaining these relationships, offering content that builds trust and supports a team-oriented approach.
Networking with Purpose: Insights from CMBA-BC
Pauline recently shared her expertise on networking at the Canadian Mortgage Brokers Association - British Columbia (CMBA-BC) Grow & Connect: Langley event. Her session about "Networking" focused on the transformative power of making the right connections. Pauline stressed the importance of purposeful networking and the value of quality over quantity in relationships.
Advice for New Mortgage Brokers
For new mortgage brokers, Pauline's advice is clear: "Stay true to your values and connect with people in ways that feel natural to you." She emphasizes the importance of listening and learning from clients and industry partners. "Apply what you learn in your daily interactions to become more genuine and effective."
Pauline also recommends being strategic in networking. "Pick a lane or two and focus on that. Don’t spread yourself too thin," she advises.
Conclusion
A powerful blend of trust, empowerment, and strategic collaboration defines a successful approach to mortgage lending. By staying true to core values and fostering authentic relationships, it’s possible to carve out a distinctive niche in the competitive world of mortgage brokering. This philosophy is exemplified in Pauline Tonkin’s career. For brokers looking to expand their network, Pauline's journey offers a valuable blueprint for building a meaningful and impactful career in mortgage brokering.
Guest Profile
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Mortgage Broker at DLC BlueTree Mortgages WEST |
Pauline Tonkin has been a mortgage broker since 2008 and with Dominion Lending Centres since 2012.
Pauline loves being a mortgage broker and educating people. She feels the role of giving people the power to choose options for financing and informed decisions is important. It is a rewarding experience to contribute to people’s lives and make a difference.
With over 40 years of experience in business, sales, and marketing in a variety of fields, including international trade, operations, manufacturing, technology, and finance, she can relate to people regardless of their profession.
Check out her website here: http://mybcmortgage.ca/