Developing a Value Proposition
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May 17, 2022 |
Developing a Value Proposition
Craft a value proposition with ease
Writing a value proposition can be challenging. The good news is that you are likely doing it automatically in conversation, which means you can develop new ones to meet different scenarios.
Let's look at a couple of common value propositions in the broker market.
If you want to write your own value propositions, set up a two-column table, with needs on one side, and value propositions on the other. To make it easy on yourself, write the Customer's Need from their perspective, in the first person.
To see the template in action, here are a couple of examples of Neighbourhood's value propositions:
In short, coming up with the value propositions of your product or service makes it easier for your customers to understand how you will meet their needs.
A value proposition should explain how your service meets a need, communicate the specifics of its added advantages, and you can even state why it's superior to competing offers.
Author Profile
Jared Stanley is the Senior Director of Originations at Neighbourhood Holdings. He has been in the industry for nearly 15 years. In 2015, Jared was awarded Underwriter of the Year by the Canadian Association of Accredited Mortgage Professionals. He is also a motorcyclist and dog lover.
